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Jon Evans loves marketing. The CMO for leading ad effectiveness platform System1 has a proven track record of delivering substantial growth for big and disruptive brands alike. He doesn't just walk the walk, he talks the talk—Jon is the host of the hit Uncensored CMO podcast where he dives deep into marketing theory and practice with the biggest names in the industry. Jon's own experience includes leadership and C-Suite roles at disruptors like Brewdog and Purity as well as market leaders with iconic brands like Suntory and Britvic Soft Drinks.

Rich Ferraro is the Chief Communications Officer of GLAAD, the world’s most visible LGBTQ advocacy organization. He oversees GLAAD’s Communications department including GLAAD's Press, Talent Relations, News and Rapid Response, and Creative departments. He also leads GLAAD's social media team, which was recognized as an Official Honoree at the 2020 Webby Awards in the category for “Social: Public Service & Activism.”

Ferraro leads much of GLAAD's behind-the-scenes work with journalists, content creators, social media platforms, and global brands. Ferraro has worked on hundreds of LGBTQ-inclusive media projects and in 2015 he received a Daytime Emmy Award as part of the team behind the MTV and Logo documentary “Laverne Cox Presents: The T Word.”

He currently sits on Twitter's Trust & Safety Council and Facebook's Network of Support, organizations that provide feedback on LGBTQ policy and inclusion to both platforms. He has advised companies including Delta, P&G, Kellogg's, Absolut, Bud Light, among many others, on LGBTQ-inclusive advertising and has programmed LGBTQ private events featuring global CEOs during the World Economic Forum Annual Meeting in Davos, Switzerland. He is also an Executive Producer of the GLAAD Media Awards stage show and leads the selection process for the GLAAD Media Award nominees, honorees, and award recipients.

Previously, he served as Senior Director of Communications and Public Affairs at ViacomCBS, where he worked on press for series and campaigns including MTV True Life, RuPaul’s Drag Race, and MTV’s 2016 election campaign, which drew attention to issues including immigration, LGBTQ equality, and racial justice.

After starting in Anheuser-Busch InBev’s Global Management Trainee program in 2013, Spencer progressed quickly through six roles, and now serves as the VP of Digital & draftLine for Anheuser-Busch. In this role, he’s responsible for the digital strategy and content for the full portfolio of AB brands.

Since assuming this position, Spencer also created and launched draftLine, A-B’s first internal digital creative agency. In the first 90 days, he hired a team, secured new office space, and built out the 3-year plan to lead the team to success. In just under two years, the team expanded to become a full-service creative agency, with 90 people working across 42 brands in the A-B portfolio. As a result of the team’s creative efforts in 2020, draftLine was named as a top-5 in-house creative agency in the world according to the One Show.

Previously, Spencer led the digital content and media strategy for Bud Light, America’s #1 beer brand. Under his leadership, Bud Light’s digital ROI improved by 200% and was routinely ranked as the top beer brand in digital by L2. Later, as a Sr. Media Manager, Spencer expanded his responsibilities to include oversight of the total media portfolio for Bud Light and the company’s Beyond Beer Portfolio. Spencer also worked on Brand Communications for Michelob ULTRA, helping to orchestrate the 2018 Super Bowl campaign featuring Chris Pratt.

Spencer is a graduate of Washington University in St. Louis where he triple majored in Finance, Marketing and International Business. In February 2019, he started in the Part-Time MBA program at The Kelley School of Business.

Ivonne is the Vice President of Marketing and Innovation for Avocados From Mexico. She leads a high-performance team and the innovation agenda that put Avocados From Mexico in the Fast Company 2021 list of Most Innovative Companies in the world, and the top one in the branding category.

In 2021 Ivonne was included in the list of 100 Most Influential Latinas in the U.S.

In 2018, she became one of the five women honored with the Changing the Game Award Brainwave category. An award given by the prestigious She Runs It organization which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their brands and their organizations.

The previous year,  the American Advertising Federation had included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising industry who are breaking glass ceilings.

More recently in 2021, she made the list of the 100 most influential Latinas.

Through the span of her 20-year+ marketing career, Ivonne has played leadership roles in multiple corporations representing multi-billion brands, as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide, and The Richards Group, working with well-known brands in almost every category. In 2014, she joined Avocados From Mexico as the Head of Digital Marketing, and in seven years she built the organization’s digital practice which became one of the most successful digital groups in terms of performance and innovation. 

Under her leadership, AFM’s digital work has won dozens of accolades and recognitions including the only brand earning the top #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for five consecutive years, from 2016 through 2020; an ANA REGGIE Award in 2020 for Disrupted Use of Digital Technology; a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real-Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes. 

She is a member of the Fast Company Executive Board and often contributes with articles about disruptive creativity and innovation. She has also addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s marketing successes, and she is a regular guest speaker at the IPADE, (the top business school in Mexico). It’s what she calls her small contribution to help push the industry forward. Innovation, disruptive creativity, and a non-traditional approach to marketing are the hallmarks of Ivonne’s work.

Joshua Kissi’s immense reach as an artist can be summarized by a tweet of his that reverberated around the creative world—when he tweeted about LinkedIn and its usefulness in fostering practical connections for creators and artists, the site immediately saw a large uptick in people from multiple creative fields sign up to their site…probably why Huffington Post has dubbed him a generational Culture Shifter and Fast Company selected him as one of their 100 Most Creative People. Joshua’s work as a Filmmaker, Photographer and Creative Director celebrates the vibrancy of communities through a cultural and historical lens. As one of the most sought-after photographers in America, his work has been featured in magazines such as Vogue, GQ, NYT Style Magazine and InStyle and his client list matches his A-level status with brands such as Nike, Beats By Dre and Google.

As a filmmaker, Joshua personifies the ideal of a self-generator—he’s constantly creating and making. Growing up in the Bronx, NY, he had a deep affinity for the arts despite the lack of exposure and accessibility to the creative industries. He began his journey as the co-founder of Street Etiquette, a blog documenting men’s style with a focus on Black men that became an online sensation with a large following. He also co-founded See in Black, a collective of 80 Black photographers with the mission of elevating Black visibility—as well as TONL, a company transforming stock photography to reflect the diverse people and narratives that are often overlooked in traditional media today. Most recently, Joshua had collaborated with Snap! and Google’s Pixel team to advance their camera technology to better capture the true range of skin shades and tones.

Since joining divison7 only a year ago, Joshua has directed campaigns for Google, LinkedIn, Hennessy, NBA, and 3M to name a few—and his short film, Business as Usual (which he wrote and directed), earned him a place on the One Show’s shortlist. He was also shortlisted for AICP Directors To Watch in 2020. His innate ability to find a commonality and connection point with everyone he comes across and each and every character whose story he is telling imbues his films with insights that are completely unexpected, and emotional depths rarely explored. Joshua Kissi truly is the storyteller of our time.

Jane G. Mazur serves as Hologic's Vice President, Corporate Communications, leading marketing communications globally for the Hologic corporate brand and clinical divisions, including its women’s health specialties of Diagnostics, GYN Surgical, and Breast & Skeletal Health. She is responsible for all external and internal communications, including product launches, celebrity/expert spokespeople, partner marketing, trade marketing and executive visibility. She implements integrated media campaigns that drive revenue and reputation as well as help shape public policy in collaboration with Hologic Government Affairs.

She manages a roster of five agencies and, in a typical year, an annual marketing budget of over  $15 million across trade and consumer efforts. In the past year alone, she has overseen impactful branded content integrations with CNN, The Ellen Show, Katie Couric Media, OWN, and The Real.

Ms. Mazur has over 30 years of marketing communications experience in the healthcare/device consumer technology and entertainment sectors. Prior to Hologic, she served as the Vice President, Head of Corporate Communications and Public Affairs for Aspen Dental Management, Inc., where she was responsible for promoting, enhancing, and safeguarding brand reputation. Other brand communications leadership experience includes Bausch + Lomb, Ogilvy Public Relations, Edelman Public Relations, and the Walt Disney Company.

She has a bachelor's degree in Journalism and Communications from Arizona State University in Tempe, AZ.

Vicki McRae is a proven leader in integrated brand marketing and driving creative strategy. She has a passion for building brands, teams and bringing creative ideas to life to help drive businesses forward. McRae currently serves as the vice president of Brand & Creative at Rakuten Rewards, where she is responsible for the company’s evolving brand. From positioning to visual brand identity, tone and voice, her team develops creative that inspires and motivates consumers. She leads a talented team of creative directors, designers and writers while overseeing brand and creative strategy and research, among other key brand functions.

Previously, McRae led the brand strategy, creative and production teams at Credit Karma and, before that served as the Head of Marketing for North America at Nokia Technologies. She also managed brand and marketing programs at world-renowned advertising agencies like FCB Global and Laird + Partners. She managed strategic campaigns for global clients like Levi’s, Electronic Arts, Air New Zealand, Donna Karan and Estee Lauder.

McRae resides near San Francisco in Marin County with her husband and two daughters.

Many call Sina Nader a “natural dealmaker.” As Head of Partnerships at FTX, he’s brokered some of the most iconic collaborative pairings in sports and crypto history with Trevor Lawrence, Gisele Bündchen and Tom Brady, Stephen Curry, the Golden State Warriors, Major League Baseball, UC Berkeley and others.   

Sina’s been sporting his can’t-stop-won’t-stop moxie from an early age. Not only building tight relationships with world-class teams and athletes, he’s played with them too.  

He picked up intensity and perseverance shredding through mountains and motocross tracks on dirt bikes from the age of 12. His hands still riddled with callouses from the wild rides. With zero football experience, he later walked on to the Division I football team at UC Berkeley and held his own.   

His true craft is confluence—understanding how to bring value to multiple parties in atypical fashion, seeing money and commerce and finance as forms of communication beyond anything else. For Sina, crypto can change the way business is done. Crypto can truly impact the trajectory of human development and how people communicate value, own their own terms.  

Before joining FTX, Sina was Robinhood’s first head of crypto, where he led and grew a team serving millions of customers during a period of hyper growth. Prior to that, he co-founded one of the earliest crypto Fund of Funds. He started his career at Morgan Stanley, and later joined Credit Suisse. He received his BA from UC Berkeley, and his MBA from USC. 

Cheryl Overton is a creative instigator with a passion for brands, an instinct for consumer insights, a commitment to inclusivity and a knack for integrating digital solutions that leverage popular culture to drive awareness and fandom.  She is the Founder and CXO of Cheryl Overton Communications, LLC, a strategic integrated communications advisory that helps brands navigate its relationships with stakeholders via the voices, influence and persuasive power of multicultural consumers. Through creative storytelling and disruptive business solutions, her team creates content and campaigns that stick and land.

With more than 20 years of global brand communications experience to draw upon, Ms. Overton has led notable integrated initiatives for some of the world’s most beloved brands including Starbucks, American Express, Barnes & Noble, Target, Pepperidge Farm, Johnson & Johnson and The City of New Orleans, to name a few. Two of the campaigns she spearheaded— Unilever’s Dove “Campaign for Real Beauty” and the American Heart Association’s “Go Red for Women”—were ranked among the best of the best campaigns of the past 20 years by both Ad Age and PR Week. Cheryl also served as the African American insights lead and strategist for “The Talk,” Procter & Gamble’s unprecedented, unexpected and groundbreaking campaign about racial bias. It was her core insight that catalyzed the award-winning integrated campaign that wowed the industry and united millions of families the world over in very real and sensitive conversations about racial bias.

Prior to entrepreneurship, Cheryl held senior agency leadership roles at Egami Group, Zeno Group, PMK|BNC, UniWorld Group, Ogilvy PR and Edelman, providing strategy, creative, business development and relationship management for a spectrum of clients targeting consumer, corporate, professional, influencer and multicultural audiences. Industry recognition of her work includes an Emmy, three Cannes Lions (including the Grand Prix), Silver Anvil, Adcolor, Gold Pencil, Gold Sabre, IPRA, Shorty, PR Week and PRSA Big Apple “Best of the Best.” A sought-after industry thought leader, she has lectured for the Association of National Advertisers, PR Council and Public Relations Society of America. She serves on the Board of Directors of The Advertising Club and hosts its knowledge series knowledge series entitled, “Entrepreneurs: NOW.” She was named a “Person of the Year” by The Ad Club and was inducted into the PR Week Hall of Femme. She was also named among the PRovoke Media Innovator 25.  She received her B.A. from Barnard College of Columbia University and her Master of Journalism degree, with honors, from Temple University.

A native of Philadelphia, Cheryl volunteers as Board Chair of viBe Theater Experience, a NYC-based “artivism” program for young women and non-binary youth. Under her leadership, viBe has doubled its Board and tripled its giving.  She also serves on the Board of Advisors for Heroic Gardens, a nonprofit that uses horticulture therapy to support the needs of Veterans. Cheryl is an intrepid explorer and culture hound who has visited six continents, 119 countries (and counting), tagging her adventures #CROontheGO. Her leisure pursuits also include fashion, black and white photography and jewelry design. A foodie and (Michelin) star chaser, she is currently taking DJ lessons and curates the @MadShoeGram Instagram feed.

Mike Pierantozzi’s creative career has spanned two decades at such agencies as Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi and McKinney.

Mike is currently an Executive Creative Director at VaynerMedia New York, where he and his team create famous work, born in social, for Planters, ScottsMiracle-Gro, P&G, Sheetz and Comcast. He led the team responsible for Planters “Death of Mr. Peanut” spot in 2020, as well as this year’s Super Bowl campaign for the brand. Mike has also created internationally recognized work for Walmart, Luvs, Planters, The National Down Syndrome Society and Core Down and has been awarded by LIA, ADC, AICP, Effies, One Show, Clio’s and Cannes Lions.

Mike is a graduate of St. Joseph’s University and got his professional start on the hardscrabble advertising streets of Philadelphia. He's also an adjunct professor of Marketing and Advertising, currently teaching at Seton Hall University.

An Afro-Latino native New Yorker, Jason Rosario has spent most of his life breaking down barriers and building up inclusive cultures. He is passionate about innovation and the power of creativity to drive change.

As Chief Diversity, Equity & Inclusion Officer, Jason oversees diversity, equity, and inclusion practices across BBDO Worldwide—the most awarded agency network in the world. In this role, he impacts agency diversity policy and plans, recruitment, retention, training, and education. He also influences the agency’s creative to advance diversity, equity, and inclusion, in the network, the industry, and in society at large.

Jason is an expert at helping brands identify and implement inclusive practices at the enterprise level, having worked with top clients including Netflix, Yahoo!, Spotify, and Huffington Post. Prior to joining BBDO, Jason worked for Verizon Media Group as Manager of Global Diversity & Inclusion and was the Executive Producer and Host of the Yahoo! News original web series “Dear Men.”

 Jo Shoesmith is the global creative leader at Amazon. She leads brand creative, design, production, social, and brand identity functions, as well as agency partnerships, in the largest fixed marketing portfolio investment at Amazon. This includes retail, cultural events, Prime, Alexa, and Amazon brand.

Under her leadership, teams created last years’ award-winning Michael B Jordan ‘Alexa’s Body’ Super Bowl campaign, launched Amazon co-founded Climate Pledge, created the ‘Prime Changes Everything’ and ‘A Voice Is All You Need’ campaigns, and made some of the world’s most loved and shared Holiday ads.

Prior to Amazon, Jo was the Chief Creative Officer at IPG agency Campbell Ewald and before that a creative leader at Leo Burnett Chicago and Melbourne, and Clemenger BBDO Australia.

Jake Szymanski is a director, known for the comedy hit “Mike and Dave Need Wedding Dates” and HBO mockumentaries, “7 Days in Hell” and “Tour De Pharmacy,” as well as directing wildly successful and unforgettable content for brands such as Samsung, Ford, AT&T, and Taco Bell among others. He previously directed Superbowl spots for Old Milwaukee Beer and General Motors before directing this year’s Uber Eats spot.

Sadie Thoma leads Google’s Creative Business Development team in the US. Sadie and her team are focused on accelerating Google’s biggest client and creative agency relationships and uncovering strategic collaboration opportunities to drive forward business and brand goals. She is passionate about inspiring new thinking around the convergence of creative and data, and redefining the possibilities of storytelling in today's ever-evolving marketing landscape. Sadie is committed to increasing diversity, equity, and inclusion in the industry, as the Co-Chair of the Google Americas DEI Council and a board member for the 4As Foundation.

Sadie joined Google in early 2011. Prior to Google, she was in client management in the creative agency world at agencies such as DMB&B, Ogilvy, and BBDO leading across multiple high profile pieces of business including Procter & Gamble, American Express, Tribeca Film Festival, and Bank of America among others. Sadie holds a B.A. in Economics from Colgate University. She currently lives in Westchester, NY with her husband and three children.

LinkedIn profile here.

Allyson Witherspoon is vice president and Chief Marketing Officer, Nissan U.S. She was appointed to this position in November 2020. In this role, Witherspoon is responsible for marketing communications and media, data innovation and customer experience, enhancing brand value, customer trust and insights, and brand and product marketing.

Most recently, Witherspoon was vice president, Marketing Communications and Media. She was responsible for marketing communications and media, and model line/product marketing with a focus on revenue growth and profit generation for the Nissan brand and its dealer network.

Previously, Witherspoon was general manager, Global Brand Engagement, Nissan Motor Co., Ltd., in Yokohama, Japan, where she was responsible for the leadership and implementation of Nissan’s global marketing and investment strategy including creative, media, sponsorship, agency structure and heritage collection.

Prior to her role at NML, Witherspoon was the director of Marketing Communication and Media for INFINITI USA, where she was responsible for developing the vision and leading the execution of the brand’s cross-carline marketing strategy.

Witherspoon brings 20 years of automotive marketing experience working in a number of senior roles with, and on behalf of, automotive OEMs. Prior to her appointment with Nissan and INFINITI, Witherspoon served as the global business director for Volvo in Amsterdam, Netherlands, adding to her marketing agency experience that included leading accounts for BMW North America and Mercedes-Benz USA in New York City.

Witherspoon holds a bachelor’s degree in marketing from the University of Missouri-Columbia. In 2014, Automotive News named Witherspoon as one of the “40 Under 40” for automakers and suppliers. In 2020 she was recognized as a Female Frontier for breaking brand barriers by Campaign US and was also named one of the 100 Leading Women in North American Auto Industry by Automotive News.

Chloé Zhao is a Chinese writer, director, editor and producer. Her feature debut, SONGS MY BROTHERS TAUGHT ME, premiered at 2015 Sundance Film Festival. Her second feature, THE RIDER, premiered at Directors Fortnight at the 2017 Cannes Film Festival and was awarded the Art Cinema Award. Her most recent film, NOMADLAND, premiered at the 2020 Venice Film Festival and was awarded the Golden Lion. The film and Chloé also earned the industry's highest acclaim including Golden Globe, BAFTA, DGA, PGA Awards and 3 Academy Awards, including Best Director, Best Actress in a Leading Role, and Best Picture. Chloé co-wrote and directed Marvel Studios’ ETERNALS, which was released in November 2021.

Ann-Christine Diaz is the Creativity Editor at Ad Age. She has been covering the creative world of advertising and marketing for more than a decade. Outside of the job, she can be found getting in touch with her own creativity. Follow her @annzo on Twitter.

Jeanine Poggi oversees Ad Age’s technology and media coverage, as well as the publication’s strategy for new editorial products. She also hosts Ad Age’s Remotely video series and leads Super Bowl coverage. Jeanine joined Ad Age in 2012 as a TV reporter, following stints covering the retail and media worlds for WWD, Forbes and TheStreet.

John Dioso has been the Editor of Ad Age Studio 30, the creative content arm of Ad Age, since August 2018. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with its audience.

During his career, Dioso has overseen some of the most popular and celebrated media brands in the world, including Cosmopolitan, Rolling Stone, Glamour, Martha Stewart Living and Us Weekly. As Executive Managing Editor of Cosmopolitan, his management of the editorial team helped lead the magazine to the first National Magazine Award in its history.

Before that, Dioso was the longtime Deputy Managing Editor of Rolling Stone. During his tenure, Rolling Stone won numerous awards, including the 2007 National Magazine Award for General Excellence. In 2010, he edited Rolling Stone’’s best-selling special issue “The Beatles: 100 Greatest Songs.”

Dioso lives in Brooklyn with his wife, cat, and way too many guitars. They have three daughters.

 Natalie Zfat is a social media entrepreneur and Ad Age Contributing Editor who has partnered with some of the most iconic brands in the world, including Facebook, Samsung, LinkedIn and American Express. Zfat's beloved social media community of 150K+ followers are dreamers, doers and entrepreneurs, from college students to CEOs.

Ethan Jakob Craft is a general assignment reporter who divides his time between Toronto and New York City, writing about marketing as it intersects with pop culture, design, media and more. He has covered the advertising industry in both the U.S. and Canada since joining Ad Age in 2019 and can be found on Twitter at @ethanjakobcraft.

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every advertising industry trade publication that matters, and he once visited Guatemala and once rode the Budapest Metro.

Loni Venti is a freelance writer, editor, and brand consultant based in Brooklyn, NY. In addition to contributing to AdAge, you can find her articles in publications like Allure, Glamour, Cosmopolitan, and Harper's Bazaar. Her editorial brand work includes creative direction, storytelling, and copy for IPSY, Smashbox, WASO by Shiseido, The Derm Specialists, The Makeup Museum and more.

Natalie Zfat is a social media entrepreneur and Ad Age Contributing Editor who has partnered with some of the most iconic brands in the world, including Facebook, Samsung, LinkedIn and American Express. Zfat's beloved social media community of 150K+ followers are dreamers, doers and entrepreneurs, from college students to CEOs.

Erika Wheless is a technology reporter covering social media platforms, influencers, and esports. She was previously the e-commerce reporter for Digiday, and is a graduate of the Craig Newmark Graduate School of Journalism.